Danfoss symposium explores the conditions of business strategy in commercial refrigeration

Danfoss symposium explores the conditions of business strategy in commercial refrigeration

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Danfoss, a leading manufacturer of high-efficiency components and controls for air-conditioning, heating, refrigeration, water, and industrial systems, recently held its 30th EnVisioneering SymposiumRefrigerants2Sustainability, in Orlando, Florida to explore the forces and ideas driving commercial refrigeration strategy.

Specifically, the event convened leaders from across stakeholder communities to discuss the probabilities, possibilities, timelines, and new lights by which market players can gain greater clarity, build effective collaborations, and know better what action paths will best meet goals on both business and societal objectives.

Since U.S. regulatory strategy has focused on transforming the refrigerant regime for its GWP impact, industry stakeholders have been exploring new directions and end game solutions on refrigerants. But when the courts recently placed a question mark over U.S. EPA’s SNAP regulations, the issue shifted — this time to questions like how far the country would move, what new investments would be genuinely necessary, and whether the basic strategic issues for refrigerants had again been put on ice. Such questions now form the framework within which industry refrigerant strategy will move forward.

“There is a great deal of uncertainty today regarding regulations that has an overwhelming impact on equipment manufacturers, end users and contractors,” said Lisa Tryson, director of corporate communications, Danfoss, in her opening remarks. “The industry is looking for the end game in how systems will be designed, installed, and maintained.”

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Peter Dee, Sales Director, Danfoss

This uncertainty is causing states, refrigeration equipment manufacturers, and end users to take individual actions to move toward low-GWP and energy efficiency technologies that stand to future-proof business and benefit the bottom line today.

For example, the California Air Resources Board (CARB) has already taken action to reduce HFC refrigerants by putting sales restrictions on very high-GWP refrigerants, prohibiting high-GWP refrigerants in new stationary refrigeration and air-conditioning equipment, and providing (to-be-funded) financial incentives for new low-GWP systems. Likewise, retailer Target has set a goal of becoming HFC-free in food distribution centers and stand-along refrigerated display cases by 2020, are expanding their use of hydrocarbon R-290, and are continuing to use a CO2 cascade and HFO-blend self-contained application in small format new stores.

At the same time, supermarket chain Giant Eagle is refocusing priorities to emphasize improvements in technology that can quickly yield positive energy savings, tighter temperature control, and improved food safety without dramatically changing its refrigerant strategy.

The roundtable discussion took a closer look at regulations, safety, climate, and consumer expectations and was led by presentations from:

  • Mark Menzer, Director of Public Affairs, Danfoss
  • Pamela Gupta, Manager, Greenhouse Gas Reduction Strategy Section, California Air Resource Board
  • Xudong Wang, Director of Research, Air-Conditioning, Heating, & Refrigeration Institute
  • Peter Dee, Sales Director, Danfoss
  • Paul Anderson, Senior Group Manager of Engineering, Target Corporation
  • Brad Morris, Senior Manager of Engineering and Energy, Giant Eagle Inc.
  • Aaron Daly, Global Director for Energy Management, Whole Foods
  • Dr. Marcel Christians, Chief Technology Officer, Ice Energy

To read a full summary of the EnVisioneering Symposium, please see the attached report.

Related links: 
www.danfoss.us

Danfoss engineers technologies that enable the world of tomorrow to do more with less. We meet the growing need for infrastructure, food supply, energy efficiency and climate-friendly solutions. Our products and services are used in areas such as refrigeration, air conditioning, heating, motor control and mobile machinery. We are also active in the field of renewable energy as well as district heating infrastructure for cities and urban communities. Our innovative engineering dates back to 1933 and today Danfoss is a world-leader, employing more than 25,000 employees and serving customers in more than 100 countries. We are still privately held by the founding family. Read more about us at www.danfoss.com.

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