Founder & President
Charli K. Matthews, the Founder & President of Empowering Pumps, LLC., has worked with the pump industry since 2005 and is a known leader for building brands, growing online networks, and helping industrial companies embrace digital media. Her passion and deep understanding of how to leverage social media platforms has enabled Empowering Pumps™ and Empowering Valves™ to become the leading online networks for the pump and valves industries.
Carter A. Matthews
Vice President, Sales & Marketing
Carter Matthews, the VP of Sales and Marketing, is an alumnus of the University of Alabama with a Bachelors in Communications. With over 15 years experience in advertising sales and marketing services for B2B, Carter brings excitement to new digital advertising products used in social media platforms. Improving the sales process, Carter will take Empowering Pumps™ to the next step.
Cieana Detloff, Content Manager for Empowering Pumps™, went from being a Sponsor in 2014 to joining the company as a key contributor. Having previously worked 9 years in the pump aftermarket as a manager of a marketing and creative services department, Detloff creates the kind of content that helps people find excitement in the world of pumps. She has ghost-written articles for many large and mid-sized companies and works with our Sponsors to create content that provides value to industry professionals.